A regularly updated blog is key to a successful digital marketing campaign. They can be used to keep your customer base up to date with the goings on of the business as well as for other more technical advantages.
What a blog post is at the most basic level is content for your site, and content is key. The more content you post, the more interested visitors will be in seeing exactly what it is you have to say as a business. Aside from simply being interesting, content will also help you out in terms of search engine optimisation (SEO).
By updating your blog and ensuring you use plenty of relevant keywords to your business and industry, your SEO game will better over time. The more keywords used on your site, the easier is it for people to find your site using said keywords. For example, by mentioning ‘digital marketing’ in our blog posts we can ensure that there is a higher chance of potential clients looking specifically for ‘digital marketing’ finding us higher up in their search results on Google. It's important to not get too carried away with the benefits of keywords or get into a habit of keyword stuffing, as your blog should fundamentally be an organic and creative outlet.
Blogging is essentially very easy to do. You aren’t required to be a skilled designer or technical minded person to participate in a blog, there are many user friendly platforms available that will help you quickly and easily write a blog post and get it onto your website within minutes. The underlying success of your blog comes down to the message that you're trying to spread and how easily people can use the blog to connect with your business.
Most of all, a blog gives your company a voice! With a blog, you are able to get the information you want out there quickly and easily, and your audience will be grateful that you have taken the time to share this information with them. It's also worth remembering that every voice is unique, try to steer clear of mimicking other successful blogs too much as one day you'll find your audience likes you for being you.
At the end of the day, interacting and sharing with your audience is key to a successful marketing campaign, and a blog is the perfect outlet to do so.
Thank you for taking the time to read our blog and we hope we've inspired you to start posting more content online.
If you would like to contact the Walnut Creative team regarding any of ours services, including blogging, please give us a call on: 01226 720711
Alternatively, Email a member of the team at: