When creating content for social media, it’s important to take note of current trends and what is currently seen as the most successful type of content to share. Right now, video is an incredibly popular form of media for use within digital marketing campaigns, and we want to talk about why.
When the audience scrolls through Twitter, Facebook, or any other social media platform, they are seeing a lot of content at once. Users will only stop and view something that catches their eye, and words alone aren’t usually enough to do this. Images are a great form of content to use within social media as they can be eye catching if used correctly, but a successful video will hold their attention for much longer than an image giving you time to get your message across within the video.
If you can hook the audience within the first 5 seconds of the video, you will have a much greater chance of keeping them watching until the end, this is why creating interesting content is incredibly important in any marketing campaign. You get to share your message, and your audience gets to enjoy entertaining content, it’s a win win situation.
Video can also be a great way to get across a more ‘human’ vibe from your social media accounts. By sharing video content which features members of your team, you will become a much more relatable company whilst being seen as humans rather than words on a screen.
Video content can also be key in sharing your brand image, by creating interesting content which also features your logo, you are associating your brand with the entertainment your audience just participated with. This is incredibly important for marketing as you want your audience to associate your brand image with something positive to create brand affinity.
Finally, video content is the best way for you to tell a story over social media. Whether it’s sharing information on a new product, or simply showing a day in the life at the office, you will create content that is much more engaging, and ultimately will contribute to the success of your marketing strategy greatly.
Here at Walnut Creative, we offer video services that aim to enhance your marketing strategy greatly! If you would like to discuss this, give the office a call on:
T: 01226 720711
Alternatively, send one of the team members an email at: