One of the first places your customers will go to find out more information about your business is likely to be your website.

Not only can they find out more about your offerings, but they can get a sense of what you’re all about, find out any information they need, and even make a purchase.

Your website is your central hub so ensuring that it looks good, contains optimised and relevant content, and is also user friendly is vitally important to ensure a smooth user experience.

It’s also key that your website is responsive, being able to easily adapt to both mobile and desktop formats.

But why is this so important?

Improves Your SEO Efforts

You’ve probably heard the term SEO (search engine optimisation) a million times, but it’s really important to consider if you’re wanting your website to rank highly on search engines.

Google began using mobile friendliness as a ranking signal back in 2015, rewarding websites that were fully optimised for mobile platforms. Since 2018, Google follows mobile-first indexing, which means they now primarily crawl, index and rank the mobile version of your website.

Achieving a high ranking not only adds credibility to your business and your products and/or services, but it also means more users will visit and convert, so ensuring your mobile site is up to scratch matters!

Desktop And Mobile Usage Is Almost The Same

Research conducted from July 2019 to July 2020 showed that mobile and desktop usage in the UK is almost the same, highlighting how important it is to consider both formats when designing and developing a website.

You don’t want to be alienating and missing out on any potential customers!

Improved Seamless User Experience

As well as helping it to rank higher, having a responsive website also means that the customer journey should be smooth sailing.

It’s important that no matter the screen size or device that your website is being viewed on, it works seamlessly. If someone visits your website on a mobile device and it takes forever to load, or your pictures do not have the proper resolution, it can appear unprofessional.

Your website should create a consistent user experience, helping your customers to easily navigate around your site whether that be on mobile or desktop.

The more seamless the user experience, the more likely your customers are to convert, and whether this means more sales, or more people getting in touch with your business, it’s golden!

If you're looking to give your website an update, or maybe even start one from scratch, drop our Lead Web Developer Tom an email on tom@walnutcreative.co.uk.