Social media is an ever changing trend, from MySpace to Twitter and now more recently Snapchat, the social media app for sharing your photos.

Snapchat was released back in 2011 and since then has created a frenzy of youngsters looking to take photos and videos to share them with their friends, with three billion snaps being sent around the world every day.

In the next few years, Snapchat’s popularity grew massively, even more so when it introduced the Snapchat Stories feature, which allows you to create a 24-hour feed of pictures and videos, and has been imitated by the likes of Instagram and Facebook in a bid to follow the craze for live content sharing.

Although Snapchat is the perfect tool for social snapping, many firms, both big and small, are now starting to wonder whether the platform offers any benefits for business.

As one of the fastest growing social networks, Snapchat is quickly becoming a vital part of global marketing strategies as businesses and marketers seek to entice a wider audience.

Snapchat is an ideal tool for real-time social media marketing, allowing businesses to share scenes from live events such as a product launches, trade shows, company outings, case studies and much more with their audience, giving a more authentic view of their firm.

Perfect for businesses looking to increase community engagement and brand awareness through innovative marketing campaigns, Snapchat gives companies the opportunity to offer competitions, promotions, social media giveaways, all while sharing content and in a fast and modern way.

As a low cost social media marketing tools and one of the most popular platforms of the time, Snapchat is becoming a more and more viable option for businesses looking to shake up their marketing.

Here at Walnut Creative we are committed to offering our clients the best in social media, ensuring that we keep up to all the latest trends and that includes Snapchat.

To find out more about how we can enhance your social media game, get in touch with our Social Media Coordinator Matt, matt@walnutcreative.co.uk, or call the office on 01226 720711.