The Walnut Creative Team are well aware of the benefits of a business rebrand giving recent experience with our client base, so we wanted to take the time to discuss our thoughts on this so here goes…..
Sometimes what a business needs more than anything is a lease of new life, a complete shaking up of their established image, this is exactly what a rebrand can achieve. By completely redefining your image you can reinvigorate your business by appealing to both new and existing clients. Existing clients will notice that you are a forward thinking company that is constantly evolving with the times, giving them even more confidence in you and your services. Potential clients will see a company that is clearly professional as you will showcase your ability to understand the business climate around you and react accordingly.
A rebrand can include anything and everything that defines your company image, such as a new logo, a re-evaluation of brand materials, expanding into the modern age with a new website, digital marketing, social media participation and much more. A rebrand can also mean expanding into new markets, meaning you can outgrow your current branding and be free to pursue opportunities to connect with new markets and clients.
It may be that your current branding has been successful throughout the years, but is now simply outdated. This is one of the main reasons for a rebrand and by giving your company the chance to move with the times you can ensure that you aren’t left behind by the modern age of marketing, and you can pursue new and exciting opportunities and marketing strategies.
One of the most important aspects of a marketing strategy is the target audience, a rebrand can mean a complete shift in target audience if you believe this is necessary. By taking part in digital marketing and interacting with users of social media you can aim for your specific target audience with ease. This will give you the tools to manually target your audience, and even interact with them on a more personal level with the use of social media.
Making sure your company stands out from the crowd is incredibly important in any business environment, and a rebrand can ensure that your company is 100% unique and showcases your own image whilst completely differentiating itself from others in the same market. By researching similar brands and designing your marketing materials to be completely unique, you can ensure potential clients are attracted to your image and yours alone.
So far we have simply scratched the surface of reasons to rebrand, the advantages of doing so, and how you can actively achieve this goal. If you would like to discuss this further, we would love to hear from you.
T: 01226 720 711
Thank you for taking the time to read this post, and we hope to hear from you soon!