Social media is a competitive game. It can be difficult to get your brand to truly stand out, especially if you have limited resources and/or time.

We’re all guilty of scrolling aimlessly through our feeds, but how do you make people stop and take notice of your business?

We thought we’d share a few tips on how you can make sure you’re standing out on social media!

Get Animated

Looking to do something a bit different on social media? How about an animation?

Animations are a great way to stand out from your competitors, and to show off your business in a fun and engaging way.

Animations can also be really useful for explaining complex or long processes quickly and effectively. Remember, when tweeting you only get 280 characters to say what you need to say, and sometimes that isn’t enough.

You also don’t want to bombard your audience with a load of text on other platforms!

An animation can help you get around the character limit, and avoid boring your audience with chunks of text, and if done well it can also look super professional and innovative.

Be Unique

Perhaps an obvious one, but if you’re wanting to stand out on social media, make sure you’re posting unique content!

If you’re posting similar stuff to your competitors, you’re just going to blend into the crowd. Is there something that your competitors aren’t offering or posting about? Could you fill that gap? What could you do differently to them?

Strong Imagery

All social media platforms tend to be quite visually-led, especially Instagram!

Therefore, it’s key that the imagery that is going out with your posts is going to catch people’s eye, capture the essence of your brand and look impressive.

Imagery can allow you to show off your products/services, allowing users to see first hand what they can expect from your business.

Whether that be a picture of a new jumper you’re selling, or a dish on your menu, there’s no better way to communicate the quality and appeal of a something than with a picture!

Creating on-brand graphics can also be a great way to catch people’s attention, and is a great option if you’re a bit short on photographs.

Strong Branding

Having strong branding is also another way to make sure you’re grabbing the attention of potential customers and clients.

A bold profile picture could be the thing that pulls a user into your profile, and smart branding will only reflect positively and professionally on your brand.

Good branding also sticks in people’s heads, just look at brands like Coca Cola and Apple!

Strategy

Having a strategy in place to shape your content is another great way to really stand out on social media. Users don’t want to be seeing any old thing popping up randomly on their feeds.

Do you have a new product or service that you want to push? A new menu, or perhaps you’re running a competition?

Strategising how and when you’re going to post this information out on social media is really important, to help build intrigue and to catch your audience at the right time.

For example, if you’re launching a new product and have a launch date, why not spend the week prior to the launch teasing it on social media?

Keep Content Fresh & Engaging

This one should go without saying, but don’t keep posting the same old! People will quickly get bored of your content, and might even unfollow you.

Keep your content as fresh and engaging as possible!

Feel like you’ve got social media block? Why not check out some of your favourite brands on social media, to see what type of content they are posting?

Finding inspiration can be a great way to come up with some brilliant ideas that really grab your audience, and encourage them to engage with your brand and take action.

Choose The Right Platforms

Our final point is all about choosing the right platforms for your brand. Do some research to find out what platforms your target audience use the most!

It’s a waste of everyone’s time if you’re posting out your content on every single social media platform if you don’t need to be. Not only does it mean more work for you, but your efforts will potentially fall on deaf ears.

Remember the saying, square peg in a round hole!

If you choose the platforms that are the most likely to host your target audience, you can ensure your content will be reaching the right people and standing out.

Hopefully our tips will come in handy when you’re planning out your future social media content.

If you don’t really have the time or the resources to maximise your social media pages to their full potential, why not get in touch with our team of social media experts?

Leaning on our team of talented graphic designers and photographers/videographers, we can help to take your social media content to the next level.

Email our Digital Content Executive Alisha on alisha@walnutcreative.co.uk.