It’s no secret that we all live in an extremely fast-paced and competitive world, and it can be a real struggle to make your business stand out from the crowd.

Whilst video marketing is nothing new, it has proved time and time again to be an extremely effective tool to include in your marketing strategy.

In a world obsessed with aesthetics and image, strong video content in particular can be a great way to really WOW your audience, catch their attention, and communicate your key messages.

If video marketing is something you’re thinking of introducing to your business, keep reading!

We thought we’d take a closer look at its benefits…

Looks More Professional

Using high quality videos when marketing your business not only makes it appear extra professional and polished, but it also can give you that extra edge over your competitors, who might not be using material of the same quality.

Professional videos will help inspire confidence and reflect the quality of your products and/or services for people who may not already be familiar with your business.

Video Is The Easiest Way to Explain Something

New product? New service? New case study you want to show off?

A video is a great way to show off all the bits that you want your audience to see in a controlled way. Not only do people respond better to visual content, but you can include a lot more information and more visuals in a video, compared to lump of text.

Help Boost Your SEO, Social Content AND Email Marketing Open Rate

Videos are a great way to keep people engaged with your website and social media pages for longer, and they work a treat running as a social media ad too. Did we mention they are also great to use in email marketing?

Not only are videos eye-catching, but according to DreamGrow visual content is x40 more likely to be shared on social media than any other type of content.

Video content on your website’s landing page is also capable of increasing conversions by up to 80%, and mentioning the word ‘video’ in an email increases the open rate by 19%, according to DepositPhotos  The figures speak for themselves!

Versatile

Video content can be utilised across a number of platforms, including your website, across your social media channels (including as ads!), in your email marketing campaigns, and even uploaded to your Youtube channel. That’s multiple opportunities to share your video content, and reap the benefits!

Sound good?

If you’re looking to develop a video marketing strategy for your business, or have any questions, we’d be happy to help!

You can get in touch with our photographer and videographer Josh, at josh@walnutcreative.co.uk.