Social media marketing is, without a doubt, essential to any business’ marketing strategy.
However, the key to success is in the how. How companies utilise the online social media sphere and how social media is optimised for the intended results.
Here, we have answered some of the hows, that when utilised properly, give online businesses the best start in their online social media journey.
Social Media Strategy Planning
It’s easy to become counterproductive when creating social media posts. Perhaps you find yourself posting updates for the sake of posting updates, or trying to replicate exactly what another brand has already done.
This is often due to the lack of strategic planning that should outline where you are, where you want to be, and how you are going to get there. You need to set out a roadmap tailored specifically to your business’ online journey.
It is important to remember that your social media marketing strategy should support your overall business goals and the need to evaluate strategies are necessary in order to stay competitive.
Understanding your target audience
With more than half the world using social media and new members joining all the time, it would be wrong to assume who your target audience is online. Segmenting your customers, creating customer profiles and personas based on data is the smartest way to really understand your customers wants and needs.
Utilising social media analytics can provide this much-needed intelligence for companies to make informed decisions about their social strategies and understand more about their target audience.
Tone of voice
Tone of voice is important in conveying the right messages to your customers and portraying your overall brand identity. Getting it right may take some time, but it’s essential to humanise your brand, enabling customers to resonate with your messages and for you to build trust and loyalty with them.
Finding your most successful tone of voice lies within understanding your target audience. We’ve written another blog post all about defining your brand’s tone of voice!
Using hashtags has become second nature when creating posts online. It's a way to connect your content with a certain topic or conversation, making it much easier for social media users to discover posts relevant to them. They allow categorisation in order to increase potential reach and increase online visibility to like-minded businesses or individuals.
Categorising your businesses with specific #hashtags means marketers can search, benchmark and exceed in social media strategies. Spamming your social media posts with lots of hashtags that might not be relevant can be detrimental to the success of your social media posts. Use them wisely!
With the ability to hide behind our computer screens, it is sometimes forgotten that social media platforms present a two-way communications model. In other words, reply to your customers!
Communication is a must in order to build those long-lasting relationships you are looking for. If a customer has a question or query about their outstanding order, and decide to post this on promotional content instead of seeking the right communications methods, although it might not be the ‘correct’ procedure, ignoring the comment can only increase the frustration the customer feels.
From a customer perspective, positively communicating with them shows accountability and excellent customer service. As a result, customers are more likely to deal with you again!
Need a hand?
Have you identified any areas that you think you can improve on, but don’t have the knowledge or the time to understand this further? That's where we come in.
Call us on 01226 720 711 to find out how we can help you build your online social media presence!