Many companies will already have a killer content marketing strategy that really works for them and brings in the sales and customer attention they need to thrive. Others may not have a clue where to begin, even if they know a content strategy is something they should have to succeed.

Here at Walnut Creative, we do everything in our power to keep our clients relevant and always at the top of their game. A content marketing strategy isn’t simply the creation of content. You have to do your research, create tailored content suitable for your audience and promote this content in a way that will bring the right people to you.

Before we begin, there are a few questions you need to ask yourself:

  1. Who is your audience?
  2. How can you help potential customers?
  3. How do you stand out from the crowd and what can you bring that other businesses can’t?
  4. Which platforms are your audience using?
  5. How do you plan on managing your strategy?

The answers to these questions will be the foundation in helping you build that content marketing strategy, or when choosing Walnut Creative to manage this side of things for you! More on that later…

Where do you start?

Before you start to see measurable results, you need to know your business goals and what you want to get out of your content marketing plan. Want more sales? More eyes on your content? More people signing up to your monthly newsletter? Whatever it is, you need to know this before you start to further tailor that content.

Review your previous content

Perhaps you’ve noticed when your audience really loves a piece of content. You’ve probably also noticed when your content doesn’t get the attention you’d like. This should give you a good indication of what your customers are interested in and the kind of content you should be putting out there. Always make sure you use more of the good stuff to keep your customers happy, whether they’ve done business with you before or not.

Types of content

There are so many different types of content:

  • Blog posts
  • Social media
  • Email
  • Video
  • Infographics
  • Podcasts
  • Case Studies

From blogging and infographics to video and email, content is everywhere. You may find that your audience reacts better through video and blogging than email, for example, so you need to think about really tailoring your content to your audience. It’s pointless putting too much effort into areas where your audience isn't active unless you have the time and resources to grow in a particular area. Focus on what you know works before you expand.

Publishing and managing content

Creating an editorial and social media calendar can help immensely when planning and managing your content. Knowing company news and updates in advance, what you want to put out on your blog or promote to your social media following can make life so much easier, and will allow you to prepare weeks, even months ahead.

Of course, it’s easy saying you can publish and manage your own content, but it becomes increasingly difficult to create consistent content when you have every other aspect of your business to take control of. That’s where we come in. Here at Walnut Creative, we have an experienced content team filled with copywriters and social media gurus who can plan, create, manage and publish quality content that turns the right heads! Get in touch to find out more.

Choose our expert content marketing team

Our own content marketing team is driven, talented and passionate about what they do. If you’d like more help with your content marketing strategy, or any other area of marketing for your business, chat with the Walnut team today.