18th March 2020

Coronavirus: We’re in this together!

As the COVID-19 pandemic continues to evolve every day, we have chosen to follow the advice of the Government and implement remote working for every member of staff in our team.

While we will be continuing to do what we do best and get shit done, we are determined to support each and every one of our clients as we all battle through this difficult period!

We would like to remind all of our much-valued customers, that we are here to support you no matter what. During this time will be doing everything we can to help you maintain business as usual while we all await further instruction.

As always, our team will be working hard Monday to Friday, 9 until 5, to ensure that we are still producing the same fantastic standard of work for all of our clients.

Communication levels will also be at an all-time high at this time. Each member of our staff will be monitoring their emails, available on their mobiles and the office phone line is being diverted so that we don’t miss a trick!

If you have any questions at all, please get in touch with Glen, Liam or Laura on their usual contact details. We are all here to offer as much help and advice as we can.

While we all fight back against Coronavirus, we would like to wish you all the best and encourage you to take the proper precautions during this crazy period.

Stay safe and try not to worry, this won’t last forever!

6th March 2020

Walnut celebrates its gals on International Women’s Day 2020

As some of you may already be aware, this Sunday it is International Women’s Day and in celebration, we would like to dedicate this blog to all the amazing women that make Walnut what it is.

Over the past year, we are delighted to say that the number of women in our team has grown rapidly. We have welcomed aboard so many incredible gals and now we couldn't see ourselves without any of them!

From our very own office manager, Laura to all the other women in the team, Alisha, Emily S, Emily W, Katy, Ruby Shauna and Victoria all of which contribute daily to making Walnut the success it is today. Not only that but at the end of the month, we will be welcoming our third Emily onto the team, to add to our unbelievable collection of talent.

International Women’s Day is an amazing time to acknowledge the importance of equality among genders. Here at Walnut, it is so important that we keep diversity alive as it is everyone’s differences that make our whole office unique and keeps the creativity bubbling every day.

All our team members contribute their own speciality and we wouldn’t change anyone for the world!

From all of us here at Walnut, Happy International Women’s Day!

“An equal world is an enabled world.” - IWD 2020 #WomenPower

6th March 2020

Walnut welcomes new apprentice Katy to our content team!

Once again, Walnut Creative has proved it really is down with the kids. We are delighted to welcome Katy on board, our new intern from Barnsley College.

Katy is a passionate journalism student who loves all things written, and it’s safe to say she’s got stuck right in creating quality content and showing off her skills.

The key success tool many businesses are missing is a fresh pair of eyes, from those bringing ideas straight from education. Katy will be working with us one day a week to start with, writing blogs, press releases, researching and much more during her time here with us, her unique style and motivation have already proven a valuable asset to our team.

Glen Crossland, Director at Walnut, said: “Here at Walnut, we are currently growing at a rapid rate, so a helping hand with the workload is an amazing bonus. For a student, there is so much our team has to offer Katy, so she’s off to an outstanding start in her career.”

“Work experience is a key factor employers look for when recruiting and we know how enduring it can be finding something of value before reaching university level. To be able to offer this and help these students progress is rewarding to us both in so many ways.”

As we offer such a wide range of services in multiple departments, she has a lot to get stuck into!

To find out more about what our content team can do for you, contact us here at laura@walnutcreative.co.uk or call the office number on 01226 720711

5th February 2020

Walnut is celebrating National Apprenticeship Week by welcoming our new designer Josh

This week at Walnut creative, we are celebrating National Apprenticeship Week and what better way to do so than welcome on board our new intern Josh, from Barnsley College.

Taking on apprentices has a beneficial impact on the team and Josh has already proven to be a great addition, assisting our crew with logo design, research and much more.

Josh is currently studying interactive media at college and has lots of experience doing computer-based design so he’s right at home with our designers. As an aspiring creative media designer and apprentice, he has been provided with heaps of work experience at Walnut to kick start his career.

His determination to create original content has already gone a long way in our team as that is what we are all about; being unique, being stylish and being creative. With our growing demand from clients, there is plenty of websites to be designed and developed to our high-quality standard.

Glen Crossland, Director at Walnut, commented: “It’s great to have so many youngsters taking an interest in the digital media industry. The demand for digital products is increasing and this experience in a digital marketing office will really help Josh to thrive.”

Josh will also be working closely with our team to produce bespoke web design, product brochures, signage and personalised emails that align with all the latest trends and demand. We have so much to offer and that’s the great thing about working with us!

If you are interested in changing up your business image, contact our senior graphic designer here at emily@walnutcreative.co.uk or call the office number on 01226 720711

6th January 2020

Emily promoted to Senior Graphic Designer…

Walnut is delighted to announce the promotion of our talented designer Emily Stancer.

Emily who started out at Walnut, in 2017, as Graphic Designer is now taking on a more dominant position in her new role as Senior Graphic Designer.

For over two years, Emily has shown a consistent flair for design, stamping her unique creativity to each and every task.

From the beginning, Emily has aired an outstanding commitment to her role and it wasn’t long before she was managing accounts and projects and presenting concepts to the rest of the team.

Her previous experience and degree in design made Emily a perfect fit for the role as Senior Designer, supporting and guiding our other talented graphic creators.

Glen Crossland, Director at Walnut, said: “Emily’s passion for her craft, made her an obvious choice for Senior Designer. She is a huge asset to both the team and the company and is an expert in all areas of her role.”

If you would like to find out more on how Walnut can help your business with design or have any questions on our services, get in touch with Emily at emily@walnutcreative.co.uk or call the office on 01226 720711.

From all of the team at Walnut, we would like to say a huge congratulations to Emily - it is very well-deserved!

3rd December 2019

Walnut announce Social Media team expansion: Meet Alisha

Walnut would like to introduce you to our newest member of the PR, Social Media and Content team: Alisha Griffiths. 

Due to the department’s increase in demand and our latest influx of new clients, Alisha has joined the team as the new Social Media Executive, aiding Walnut with everything social media related to include social media campaigns, PPC, content creation and full campaign management. 

She joins the team as a University of Sheffield Journalism Graduate and former Senior Account Executive at a Sheffield-based PR agency, after looking for a new change and challenge. 

Alisha said: “I really liked how young and fresh Walnut was compared to other agencies!”

The appointment of Alisha enables the agency to continue developing Walnut’s emplacement at the forefront of social media campaigns.

Social Media is an invaluable component within any marketing strategy and when used well can support a company’s promotion, brand identity and communication. 

Speaking about what she’s most excited about in her new role, Alisha says: “I’m most looking forward to getting stuck into my new clients, and hopefully helping Walnut continue to grow!”

Glen Crossland, Director at Walnut, said: “From what we have seen already, Alisha has shown that she is a key member of the PR team and will be pivotal to Walnut’s continued growth.”

To contact Alisha to discuss your potential social media campaign, drop her an email at alisha@walnutcreative.co.uk 

1st November 2019

Walnut is celebrating its fourth birthday!

So, Walnut has just escaped its baby phase and we’re now onto the next stage of life, celebrating our fourth birthday. 

We’ve come a long way since we established back in 2015, starting out as a one-man-band to now having one of the largest office in Barnsley’s Digital Media Centre and building our client base which now stretches all over the world.

Our marketing departments and tools have increased: Walnut Creative and our 17 talented members of staff offer a complete marketing solution, including PR, social media, design, photography, videography and web development.

We also accommodate some great facilities including a studio, meeting area, concept facilities, digital printing solutions and much more.

Walnut has obtained an outstanding reputation in its four years of service and has grown year on year. The reason for our young success is our understanding of both local and international marketing trends.

Despite the fact we anticipated a tougher year due to the current political landscape, we have performed and developed through this. This is thanks to the creativity of the team and the forward thinking group of new clients we have, who understand that marketing in tougher business conditions is hugely important. 

Glen Crossland, Director at Walnut said: “I am so happy with how far we’ve come and can’t wait for 2020.

“The focus next year is all about customer service and creativity. We never plan for growth because we never want to be in that mindset of chasing dollar signs, but, if our customer service and creativity is on point then growth is more organic for a boutique agency like Walnut.” 

Walnut would like to say a big thanks to all of our clients, partners and supporters for helping us get to the 4 year mark. 

To find out more about what Walnut can do for your business, get in touch with us at info@walnutcreative.co.uk or give us a call on 01226 720711.

23rd October 2019

From Barnsley to Milan: Walnut’s attendance at Host

Walnut Creative were delighted to attend the 41st edition of Host, in Milan. 

The event took place last Thursday and saw over 2,000 exhibitors present.

Our very own Ruby visited the world famous hospitality and catering exhibition and mingled with some of our current and potential clients. 

Host Milano is the perfect place to observe the forefront of the catering industry’s talent, viewing some of the finest products and solutions the foodservice sector has to offer.

On behalf of the team, Ruby caught up with some of these exhibitors to discuss the potential of marketing through Walnut. 

Ruby Highfield, Graphic Designer at Walnut said: “It was great to see lots of new and familiar faces at Host 2019.” 

“Thank you for taking the time to speak to me and I hope you enjoyed Host (and Milan!) as much as I did.”

As Ruby mentioned this weekend, if you would like to get some more information about how we would promote and market your business, please get in touch and drop us an email at info@walnutcreative.co.uk.

14th October 2019

Walnut are gearing up for 2020!

At Walnut, we’re known for exceeding expectations, so after a hectic few months, we are in preparation for the new year. 

We like to do the best we can for our clients and their audiences, so for 2020 we will be focusing on creating a successful year of consolidating our client base and focusing on enhancing our team to develop our internal skillset and offer new services.

It would be an understatement to say we’ve had a year of growth… having obtained a multitude of innovative new clients, entering into new sectors and of course winning contracts of all sizes. 

Whilst our roots have been firmly cemented in the foodservice sector, in 2020 our focus will remain in this industry as well as developing ourselves in multiple sectors and on the high street too.

As we enter our fifth year in business, Walnut have seen a rebrand, a new office and a drove of new staff members that we’ve invested in, to cope with more clients from all sectors. 

Managing Director, Glen Crossland said: “I couldn’t be more thrilled with the continuous growth Walnut have had and can’t wait to see what the future brings.”

“Get in touch to arrange an initial meeting to see how Walnut can support and grow your business further.”

If you would like to find out more on how Walnut can help your business with our marketing tools, or if you have any questions about our services, get in touch at info@walnutcreative.co.uk or call the office on 01226 720711.

8th October 2019

What does the future hold for influencer marketing?

Summertime is coming to a close and with it is the dilution of everything Love Island-related, its contestants peak in popularity during the airing of the hit series but once the show ends and the popularity fades, so do the contestants’ careers and they end up clinging to anything that keeps them relevant, often that means becoming an influencer. 

Now we’re 5 seasons down, though, are the influencers still influencing? Or have the general public become aloof to the endless string of endorsements? 

How did it start? 

Celebrity endorsement has been around since the dawn of TV, once occupied by A-lister film stars mainly flogging cigarettes, throughout the years, however, the market has changed and endorsements are now purely notarised by reality stars or as they like to be called ‘influencers’. 

In the early years of the millennia, Big Brother stars were the new faces of campaigns and leading household products could not wait to throw their money at these newfound famous faces. And it worked, products flew off the shelves - consumers saw similarities with these once normal members of the public and wanted to be like them. 

Reality TV blew up from here, with channels birthing shows like The Only Way is Essex, Geordie Shore and Made in Chelsea, which were then complemented by the rise of social media platforms like Facebook, Twitter and especially Instagram. These shows, albeit quite heavily scripted, had characters which appeared normal who were active on every social media platform, giving them a mass of young followers who aspired to be like them and achieve what they have achieved. And what better way to be like your idol, than to use the products they use? - this led to a new breed of individuals aptly called the ‘influencer’. 

What is influencer marketing? 

Influencer marketing is an advertising tool which uses personalities to sell a product or service. It is a visual form of marketing, often found on Instagram, using product placement to drive organic conversation and engagement around a brand’s products and service.

Although I’ve mentioned reality TV stars as influencers, you don’t have to be on TV to be an influencer. Anyone can become one, an influencer is a social media user that can have anywhere from a few thousand to a few million followers. There are many reasons why influencer’s gain the followers initially, but the usual suspects is the user’s appearance, their associations or indeed their involvement on TV. They are a savvy bunch, with their fingers on the digital pulse of a highly-engaged and captive following.

What does the future hold?

Many influencers have come under fire recently for promoting diet and detox products to their impressionable followers, which lead to a backlash from body positivity activists. Not only that, but a large number of influencers were promoting items that weren’t certified by accredited bodies. With growing speculation around clickbait and fake news, it could only be a matter of time before consumers stop trusting influencer reviews, product placements and advice. 

Instead, more genuine looking sponsored posts, by lesser-known influencers (with 5,000 – 100,000 followers) are becoming more and more popular for brands to join forces with.

These influencers have more communication with their followers, have greater authenticity, a more targeted audience and are more likely to associate with smaller brands, whilst charging less to successfully drive sales and engagement rates. 

Influencers that create memorable and meaningful posts are more likely to be used and the simple product placement ads are likely to fade. It is these influencers that have the opportunity to garner the benefits for brands for a somewhat low cost, and have had a big impact on the marketing industry. 

Who knows what the future holds for the influencer? What can be said, is they’re not likely to disappear any time soon.

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© 2019 Walnut Creative Ltd | All rights reserved

© 2018 Walnut Creative Ltd | All rights reserved

© 2018 Walnut Creative Ltd | All rights reserved