3rd August 2020

How Could Video Marketing Be Effective For Your Business?

It’s no secret that we all live in an extremely fast-paced and competitive world, and it can be a real struggle to make your business stand out from the crowd.

Whilst video marketing is nothing new, it has proved time and time again to be an extremely effective tool to include in your marketing strategy.

In a world obsessed with aesthetics and image, strong video content in particular can be a great way to really WOW your audience, catch their attention, and communicate your key messages.

If video marketing is something you’re thinking of introducing to your business, keep reading!

We thought we’d take a closer look at its benefits…

Looks More Professional

Using high quality videos when marketing your business not only makes it appear extra professional and polished, but it also can give you that extra edge over your competitors, who might not be using material of the same quality.

Professional videos will help inspire confidence and reflect the quality of your products and/or services for people who may not already be familiar with your business.

Video Is The Easiest Way to Explain Something

New product? New service? New case study you want to show off?

A video is a great way to show off all the bits that you want your audience to see in a controlled way. Not only do people respond better to visual content, but you can include a lot more information and more visuals in a video, compared to lump of text.

Help Boost Your SEO, Social Content AND Email Marketing Open Rate

Videos are a great way to keep people engaged with your website and social media pages for longer, and they work a treat running as a social media ad too. Did we mention they are also great to use in email marketing?

Not only are videos eye-catching, but according to DreamGrow visual content is x40 more likely to be shared on social media than any other type of content.

Video content on your website’s landing page is also capable of increasing conversions by up to 80%, and mentioning the word ‘video’ in an email increases the open rate by 19%, according to DepositPhotos  The figures speak for themselves!

Versatile

Video content can be utilised across a number of platforms, including your website, across your social media channels (including as ads!), in your email marketing campaigns, and even uploaded to your Youtube channel. That’s multiple opportunities to share your video content, and reap the benefits!

Sound good?

If you’re looking to develop a video marketing strategy for your business, or have any questions, we’d be happy to help!

You can get in touch with our photographer and videographer Josh, at josh@walnutcreative.co.uk.

30th July 2020

Say hello to Adam and Emily!

The worldwide pandemic hasn’t stopped us investing in our high performing team, and we’re delighted to announce it has expanded once more with not one, but two new Walnut members!

Joining the Web Developer team is Adam, who just before joining Walnut, took off on a six-month expedition across the eastern side of the world.

On his return, Adam was eager to get back to his specialist subject of web development, which he has been involved with for nearly ten years at a number of previous agencies, after graduating and studying Multimedia Technologies at Sheffield Hallam University.

Adam will be working alongside recently promoted Lead Web Developer Tom, supporting the web and design team with his skill and expertise

Also new to the team, is our new Content Marketing Coordinator, Emily Quinn, who is joining our PR, Social Media and Content department.

Having worked in a similar role at previous agencies, Emily is well equipped and a perfect fit to work on everything content-related.

Emily’s knowledge spans across a large number of marketing practices and she even specialises in SEO copywriting – meaning her content is not only interesting to read, but it’ll also increase your brand’s visibility and search engine traffic too.

She will also be aiding Walnut with everything social media, blog and PR related to include marketing campaigns and content creation.

Having only worked here a short period, both Adam and Emily have fit into the team with ease and have made their mark with some outstanding contributions of work.

We couldn’t be more thrilled to have them on board!

29th July 2020

Tom promoted to Lead Web Developer!

Working from home during lockdown hasnt stopped our team members working to their full potential. During this period, Walnut has seen some big changes and theyre not stopping any time soon, as were delighted to announce Toms promotion to Lead Web Developer!

Tom’s started with us last year and has been instrumental in growing the web portfolio for the business. His array of technical skills and eagerness to learn new skills are just some of the reasons for his promotion.

Walnut has moved to strengthen its senior team and Toms new role will see him heading up the web department, prioritising web development projects, setting appropriate timelines, assigning tasks to team members and liaising with designers to decide on UI/UX elements.

He will also be focusing on enhancing websites, identifying user and system requirements; running functionality tests, debugging code and creating wireframes to decide on layout.

Glen Crossland, Director at Walnut, said: Tom joined us last year with a vast skillset under his belt, along with a determination to enhance his talents while working at Walnut.

This promotion will see Tom take on a well-deserved senior position, and the whole team cant wait to see him grow!

If you would like to find out more how Walnut can help your web development and design or if you have any questions on our services, get in touch with Tom at tom@walnutcreative.co.uk or call the office on 01226 720711.

16th July 2020

Digitalisation For The New Normal

We caught up with Walnut Director, Glen, to find out his visions for growth in the new normal and just how the right marketing plan will impact the future of digital in business.

Future-proofing your business is more important than ever right now. Over the past few months, I’ve seen businesses struggling to stay afloat due to the effects of the global pandemic, and in all honesty, things haven’t been easy for us either! The team have all pulled together to make things work for our clients in a way that I never expected. Our heart and soul goes into work for our clients and knowing we’ve made a difference is a job well done! However, even though it’s been full steam ahead for us lately, it’s made me think about what the future holds and just how we can use the world of marketing to future proof our own businesses and to ensure we get a constant stream of customers coming in.

Keep your marketing going

Marketing your business is what keeps you going. Without marketing, everything stops. Customers go elsewhere. No one hears about your news. What is it you do again? Being at the forefront of your industry is crucial to getting customers to notice you, which means it is absolutely vital to keep your marketing going in any way you can, even when times are tough.

Your overall digital strategy is important, with everything from your website, organic social content, blogging, email marketing and beyond playing a huge part in your business’ success. Without the right strategy in place, the effects of 2020’s global pandemic could mean you get left behind.

If there’s one thing I’ve learnt throughout recent months, it’s that we should all be looking to the future of our business and how we plan on reaching our business goals no matter what.

Creating a futureproof digital strategy in the new normal

Preparing for business in the new normal must start with creating a complete digital strategy which is futureproof, and one which can be easily amended to adapt with new developing trends.

Make it easy for your customers

The needs of customers are forever changing, especially these days. It’s surprising how much of an effect the pandemic has had on the needs of our own clients’ customers! We’ve had to make some adjustments to our clients’ strategies to incorporate recent changes, from promoting brand new products to further assist in the fight against COVID19, to placing a brand new focus in content strategies to make our clients more relevant at this time.

Think about your customer expectations. For example, is it important that your customers can find what they need quickly? Can a customer navigate around your website easily or find the right information within seconds? Looking at how people use your website now can be an indicator of what needs to be changed for the future to give them a better experience.

This is not just relevant for your website either; think about your content and social media strategies too. Are you keeping up with trends in your industry, thinking ahead and being there whenever your customers need something? Do you know the types of content your customers love and why they love it? It’s impossible to know what the future holds and how customer behaviour will change over time, but analysing and reviewing their habits now will give you a good indication of their needs in the future.

A future-proof content strategy

Having a content strategy and creating new content which will continue to be relevant for years to come is near impossible. Creating content that you can amend to be more relevant in the future is what you should aim for. We always see a blog as being such a useful tool on our client’s websites and we always encourage them to use this to their advantage! Our content team always keeps up to date with industry trends so they can amend strategies when needed and focus exactly on what matters to our client’s target audience.

Writing content isn’t the be-all and end-all of content marketing. Sharing that content far and wide with the people who want to see it is just as important and will continue to be this way as the years pass. Think about how you can incorporate your content into your organic social media strategy and your email marketing plan or repurposing this content to create new and exciting ways for your customers to engage with you. Writing, promoting and sharing content is what our own content team here at Walnut thrive on, and they know just how to get your content seen in all the important places.

Take care of your subscribers

The usual list of responsiveness, interactivity and intrigue is sure to get people clicking through those emails, but what does the future look like for email marketing and your subscribers? Keeping emails as visual and interactive as possible, and ensuring your content is accessible to all is what will make your email marketing plan futureproof, but how will the new normal impact how we shop and access information?

From shopping through emails alone to receiving highly personalised email content, things are predicted to change dramatically over the next few years. How we shop in the future will change, and digital will be the way forward for many, if not all businesses who haven’t yet embraced it. By thinking about your email marketing strategy now, this will place you in good stead for the future of digital. We’re ready to future-proof our client’s strategies right now, so if you’re looking for help, we’ve got the team available to make it happen.

The future of your marketing can start today with Walnut Creative

Focusing on how you advertise online and your whole digital marketing strategy for the future is important right now. As a business, we’re putting the measures into place for both ourselves and our clients to keep them afloat in the new normal and to ensure they thrive in a new digital world.

If you need marketing support for your business as we move forward further into a world of digital, our team can help you. Take a look at our range of services to see how we can help and give us a call today.

7th July 2020

Alisha and Nathan are June’s Employees of the Month

Here at Walnut, we’re very proud of the team we’ve got and during lockdown especially, we have realised how hard each member of the team works to support our clients and produce high-quality marketing solutions for them.

To compensate the team for their consistent hard work, we have decided to implement an Employee of the Month reward scheme.

June was the first month to host the programme and what a start it was! It was a close call for several Walnutters who emerged in the lead for their outstanding contributions.

However, it was two members of the team in particular who excelled, as the rest of the Walnut team voted them as joint Employees of the Month. We’re delighted to announce Nathan and Alisha took the lead and were awarded the title.

Several members of the team nominated Nathan for his hard work in a range of large design projects, showcasing high-quality design briefs and hitting targets left, right and centre. While Alisha was nominated for taking on a new role with ease and expertise, learning new skills and receiving some great feedback from clients.

For us, each nomination highlighted team morale and shone recognition on those who very much deserve it.

Congratulations Alisha and Nathan for winning the first-ever ‘Employee of the Month’ and good luck to the rest of the team for July!

7th July 2020

Alisha promoted to Digital Content Executive…

It was only nine months ago Alisha was joining us as a new team member. But her continuous appetite for growth made her the perfect fit for our new advanced social media and content role.

It’s not taken long for Alisha to make her mark on the office and the social media team, which is why we’re delighted to announce her promotion to Digital Content Executive.

Joining us as a Social Media Executive, Alisha quickly showed commitment to her role, and her eagerness to progress and learn new digital marketing skills is just one of many reasons for her promotion.

Her new role means Alisha will be heading up the Social Media department, focusing on organic content and taking ownership of planning and activation and strategy and implementation of paid search campaigns.

She will also coordinate campaign activities, monitor results and provide recommendations and strategies for continued improvement - so we can continue helping clients amplify their social media presence, to boost sales.

While in lockdown, Alisha has also used her quarantine downtime to advance her knowledge – taking part in a Google Ads Search Certification course where she was given a Google Certification for Google Ads.

Glen Crossland, Director at Walnut, said: “Since starting, Alisha has shown an eagerness to grow, which is why she was a perfect fit for this role.

“She has a fantastic flair for content and knows how to boost sales with it - she is a great asset to the team.”

From all of the team at Walnut, we would like to say a huge congratulations to Alisha!

If you would like to find out more how Walnut can help your social media strategies or if you have any questions on our services, get in touch with Alisha at alisha@walnutcreative.co.uk or call the office on 01226 720711.

19th June 2020

Dads Of Walnut: Happy Father’s Day

It’s no secret that juggling parenthood and a professional career is no easy task (especially during a global pandemic!) so we thought this Father’s Day would be the perfect opportunity to celebrate the amazing dads of Walnut.

From managing client accounts, dabbling in social media, overseeing website developments, smashing out some design and animation work, and generally just keeping us all in check, Glen and Liam both do a super job at supporting us Walnutters, despite how busy they are looking after their little ones!

We asked them both to tell us a bit about how they find being a working parent.

While being in lockdown, Glen has enjoyed spending time bonding with his two-and-a-half year old Cody, and said: Juggling work has been a good experience and has made me realise that balance is key to all of this. Spending more time working from home I've seen my boy develop and that's really rewarding.

Working smarter with less travel is key and I think we can all learn from that moving forward.”

Liam added: “Its amazing spending time around my boy and being a parent. Hes always enjoyed trips to the office to have a nosy at whats going on.

Juggling work with being a dad is tough, for sure, but theres no doubt the team are smashing it while Im being pulled away on nappy duty!

Its certainly stressful but infinitely more rewarding and our team and clients alike are really supportive when it comes to that.

"I think by working strongly as a team, were able to provide each other with flexibility, so Ive definitely benefited from this. If worse comes to worse, I dont mind Jax being on a call with me either so long as he watches his language…”

So to all of the hard working parents out there who are getting s**t done, have a good un this Father’s Day, you’re smashing it!

Don’t forget, if you are looking for some marketing support for your business, don’t hesitate to get in touch with our team on info@walnutcreative.co.uk.

18th March 2020

Coronavirus: We’re in this together!

As the COVID-19 pandemic continues to evolve every day, we have chosen to follow the advice of the Government and implement remote working for every member of staff in our team.

While we will be continuing to do what we do best and get shit done, we are determined to support each and every one of our clients as we all battle through this difficult period!

We would like to remind all of our much-valued customers, that we are here to support you no matter what. During this time will be doing everything we can to help you maintain business as usual while we all await further instruction.

As always, our team will be working hard Monday to Friday, 9 until 5, to ensure that we are still producing the same fantastic standard of work for all of our clients.

Communication levels will also be at an all-time high at this time. Each member of our staff will be monitoring their emails, available on their mobiles and the office phone line is being diverted so that we don’t miss a trick!

If you have any questions at all, please get in touch with Glen, Liam or Laura on their usual contact details. We are all here to offer as much help and advice as we can.

While we all fight back against Coronavirus, we would like to wish you all the best and encourage you to take the proper precautions during this crazy period.

Stay safe and try not to worry, this won’t last forever!

6th March 2020

Walnut celebrates its gals on International Women’s Day 2020

As some of you may already be aware, this Sunday it is International Women’s Day and in celebration, we would like to dedicate this blog to all the amazing women that make Walnut what it is.

Over the past year, we are delighted to say that the number of women in our team has grown rapidly. We have welcomed aboard so many incredible gals and now we couldn't see ourselves without any of them!

From our very own office manager, Laura to all the other women in the team, Alisha, Emily S, Emily W, Katy, Ruby Shauna and Victoria all of which contribute daily to making Walnut the success it is today. Not only that but at the end of the month, we will be welcoming our third Emily onto the team, to add to our unbelievable collection of talent.

International Women’s Day is an amazing time to acknowledge the importance of equality among genders. Here at Walnut, it is so important that we keep diversity alive as it is everyone’s differences that make our whole office unique and keeps the creativity bubbling every day.

All our team members contribute their own speciality and we wouldn’t change anyone for the world!

From all of us here at Walnut, Happy International Women’s Day!

“An equal world is an enabled world.” - IWD 2020 #WomenPower

6th March 2020

Walnut welcomes new apprentice Katy to our content team!

Once again, Walnut Creative has proved it really is down with the kids. We are delighted to welcome Katy on board, our new intern from Barnsley College.

Katy is a passionate journalism student who loves all things written, and it’s safe to say she’s got stuck right in creating quality content and showing off her skills.

The key success tool many businesses are missing is a fresh pair of eyes, from those bringing ideas straight from education. Katy will be working with us one day a week to start with, writing blogs, press releases, researching and much more during her time here with us, her unique style and motivation have already proven a valuable asset to our team.

Glen Crossland, Director at Walnut, said: “Here at Walnut, we are currently growing at a rapid rate, so a helping hand with the workload is an amazing bonus. For a student, there is so much our team has to offer Katy, so she’s off to an outstanding start in her career.”

“Work experience is a key factor employers look for when recruiting and we know how enduring it can be finding something of value before reaching university level. To be able to offer this and help these students progress is rewarding to us both in so many ways.”

As we offer such a wide range of services in multiple departments, she has a lot to get stuck into!

To find out more about what our content team can do for you, contact us here at laura@walnutcreative.co.uk or call the office number on 01226 720711

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© 2019 Walnut Creative Ltd | All rights reserved

© 2018 Walnut Creative Ltd | All rights reserved

© 2018 Walnut Creative Ltd | All rights reserved