19th January 2021

Defining Your Brand’s Tone of Voice

In business, we all want to stand out. We want to be seen in a certain light, one that portrays exactly what we want to achieve and one that brings in the right leads. This is one thing every business has in common; we all want to get noticed!

Your tone of voice is your brand’s personality, and you should know your personality better than anyone else. Are you conveying this in both your written and visual content? If not, you’re missing out on some seriously important marketing.

Getting your tone just right takes time, even identifying your brand’s personality can take a bit of work, especially if you’re a new business. What steps can you take to define your brand’s tone of voice, and how can you share this with existing and potential customers?

Get to know who your audience really is

Selling to the right people is so important for success. So, get to know them. Find out their interests and other types of content they engage with. Perhaps they engage more with the fun content than the more serious - experiment with your own content too to find out what sparks up a response.

Research your competitors, but don’t focus on them

Of course, researching your competition is a must to see what you’re up against, but don’t make them the main focus of what you’re trying to achieve. No one likes a copycat, especially not the brand you’re copying from. People like new and original, so make sure you think outside the box instead of replicating exactly what you’ve seen another brand use.

Identify your core values

Knowing what you’re setting out to achieve can help massively with your tone of voice. What are the goals for you and your business? What do you stand for? Why is your brand unlike others out there? Answering these questions alone can give you a pretty good idea of what your brand’s tone of voice should be.

This or that

There are four primary tone of voice dimensions that are often considered when businesses go through the stage of identifying their personality:

  • Formal or casual?
  • Humorous or serious?
  • Respectful or irreverent?
  • Enthusiastic or matter-of-fact?

 

Of course, you’ll need to tread carefully - you don’t want to upset your customer base or prevent the right customers from being turned off by your approach!

Need a hand?

If you’re struggling to give your brand a little personality, we’re here to help. From complete rebrands to tailoring your content to your brand’s personality, we’re a talented bunch and here to help you when you need it.

Get in touch with the team today and let’s create a brand to be remembered!

14th January 2021

Why Corporate Photography Can Help You To Capture Your Audience

You’ve heard it all before: ‘New year, new me’.

Whilst it can be a lot of effort to take part in this tradition yourself, it might be a lot easier than you think to apply it to your business instead, and give it a strong start to 2021!

Keeping your business’ marketing fresh and eye-catching is key to making it stand out amongst your competition, and imagery in particular can play a big part in this.

Not only can having excellent visuals, whether that be on your social media channels, your website or even in a brochure, make your offering look really professional and convey the quality of what you offer, but it can also:

  • Catch your audience’s attention;
  • Improve the perception of your brand;
  • Help build a strong brand identity;
  • Show off what you’re all about;
  • Increase brand recognition;
  • Make your offering look more appealing to potential customers;

 

All of which will help to generate more sales and enquires for your business!

Professional photography of your staff, your facilities, and/or your products is really important to make the right impression, and it can be a great starting point if you’re looking to refresh your business and what you’re putting out there.

Our team of photographers are highly skilled in showing businesses in their best light, armed with the latest equipment and a strong eye for detail.

Want to see our work in action? Just look at some of the shots we’ve captured for our clients during the past 12 months!

If you’d be interested in booking a shoot with us, or finding out more, why not message our lead photographer Josh at josh@walnutcreative.co.uk?

 

 

 

5th January 2021

It’s business as usual at Walnut

Last night it was announced the country would plunge into another nationwide lockdown, in a move reminiscent of last March.

The last lockdown caused a number of complications for businesses across the UK and forced many to move their operations, services and products online.

In 2020, Walnut Creative helped new and existing companies digitalise effectively, which is why, we wanted to further assure our clients that it’s business as usual for us, as we remain open to help navigate our clients through this difficult period.

What we’re doing
Like in 2020, our main priority continues to be keeping our employees and communities as healthy and as safe as possible, which is why our team will continue working from home for the foreseeable, keeping communication levels high with email monitoring, zoom chats and regular phone calls.

How we can help you
2021 will see a huge shift in social media and marketing. After a strenuous year of survival for lots of companies, many are now incorporating digital technologies into their business and social processes. And they would be right to do so.

To survive the new competitive online landscape, you will need support and Walnut is the company to help. Whether it’s boosting customer engagement, company branding or increasing sales and services, we can help you gain valuable traffic and revenue through our organic content, paid social advertising, Google ads and analytics.

Over the past year especially, Walnut has proven to be a profitable channel for a mix of businesses, in an array of industries, looking for fast and effective traffic and conversions.

Website audits
At Walnut, we’re here to improve your digital presence in a multitude of ways, one way we would start is with a website audit.

A site audit identifies issues with the website as a whole, its performance, vulnerability and identifies a number of key ways a business can improve its site and ultimately, its online presence.

The site auditing process analyses user engagement, user experience, traffic, functionality, site health and website performance and most importantly sets you ahead of the competition.

Keeping your business digital is so important right now, so if you have any questions about any of our services, or you're looking for a creative agency to take you in the right direction, give us a call on 01226 720 711 or drop us an email at info@walnutcreative.co.uk

24th December 2020

Looking Back At 2020

It’s definitely safe to say this year has been one we won’t be forgetting anytime soon.

It’s been tough and we could all list off the endless negatives, but instead we’ve decided to take a
look at the positives from this year (we love a pozzy vibe here at Walnut) as we head towards
2021.

New Staff Members
When the pandemic hit in March, we never would have thought we’d be ending the year with six
new members of staff.

In the summer we welcomed Emily Q as one of our Content Marketing Coordinators, followed by
Adam who joined our talented team of web developers.

More recently, we welcomed Sian as another Web Developer, Freya as a PPC and Social Media
Executive, Jessie as a PR apprentice and Joe as a Design Intern. Phew!

We feel very lucky that we were able to invest in our team this year, allowing us to grow further
and expand our skillset.

Moved Office
We also managed to relocate in 2020, moving into the DMC 2.0, just across the road from our old
office at the original DMC!

The new state-of-the-art digital hub has been custom built for creative companies, offering
premium office space and the chance for us to move into a larger office.

Despite the fact that most of us have been working from home for a lot of this year, our new office
is already feeling like home, plus we’re still within walking distance from Greggs, woo!

Celebrated Five Years As A Business
We also hit another milestone, celebrating our 5th birthday (cue the party poppers and balloons)!

The time has absolutely flown, but we feel very proud of our team for all of their hard work over
the years, which has got us to where we are. What started off as a one-man band has grown into
a big family, working on a range of clients all over the globe.

Looking at what we’ve managed to achieve in the last five years, we’re definitely looking forward
to the next five!

Promotions Across The Board
Despite the circumstances, and our homes becoming our new offices for much of the year, our
team has thrived. We’ve seen progression in all of our teams, including Emily S being promoted to
Senior Graphic Designer and Tom to Lead Web Developer.

Alisha’s role also changed, moving from a Social Media Executive to a Digital Content Executive
as her skillset expanded.

Our team has also been investing in training throughout the year, as we strive to always improve
our offering.

Go team!

Busiest Year To Date
We also have had our busiest year to date!

We’re grateful for all of our clients, old and new, for supporting us throughout this year, and
despite many obstacles our Walnutters have managed to work harder than ever, seeing a surge in
the amount of work we’ve had coming in and going out.

As we head into 2021, we’re looking forward to working on some new and exciting projects,
continuing to elevate our current client base, and we also have a big announcement that we hope
to reveal very soon.

From all of us at Walnut, Merry Christmas and we hope you all have a Happy New Year!

3rd November 2020

Meet our new Web Developer, Sian!

Despite the difficult climate, Walnut has seen staff expansion over the pandemic and it doesn’t stop there as we welcome to the team our new Web Developer, Sian!

Sian will be working alongside Web Developers’ Adam and recently promoted, Tom. Joining us in October, Sian is supporting us during a busy season for web development projects.

Self-taught Sian began her passion for all things web when she started making ad hoc sites a couple of years ago. 

This then gave her the opportunity to become a developer in a software company focusing on software to website integrations, website development and maintenance. 

Sian applied for our new role as she wanted to set her sights more on web development, and to her, Walnut seemed a modern company, with a lovely group of people with a similar mindset!

Our new web developer said: “I’m most looking forward to being apart of a creative team and I'm excited to bring some of the amazing designs done by the incredibly talented designers here to life!” 

Glen Crossland, Director at Walnut, said: “Our list of web development projects has grown rapidly over lockdown, so having Sian as a new member of the team will really support the department. 

“Sian has a great deal of experience and we’re thrilled to have her on board.”

28th October 2020

How To Stand Out On Social Media

Social media is a competitive game. It can be difficult to get your brand to truly stand out, especially if you have limited resources and/or time.

We’re all guilty of scrolling aimlessly through our feeds, but how do you make people stop and take notice of your business?

We thought we’d share a few tips on how you can make sure you’re standing out on social media!

Get Animated

Looking to do something a bit different on social media? How about an animation?

Animations are a great way to stand out from your competitors, and to show off your business in a fun and engaging way.

Animations can also be really useful for explaining complex or long processes quickly and effectively. Remember, when tweeting you only get 280 characters to say what you need to say, and sometimes that isn’t enough.

You also don’t want to bombard your audience with a load of text on other platforms!

An animation can help you get around the character limit, and avoid boring your audience with chunks of text, and if done well it can also look super professional and innovative.

Be Unique

Perhaps an obvious one, but if you’re wanting to stand out on social media, make sure you’re posting unique content!

If you’re posting similar stuff to your competitors, you’re just going to blend into the crowd. Is there something that your competitors aren’t offering or posting about? Could you fill that gap? What could you do differently to them?

Strong Imagery

All social media platforms tend to be quite visually-led, especially Instagram!

Therefore, it’s key that the imagery that is going out with your posts is going to catch people’s eye, capture the essence of your brand and look impressive.

Imagery can allow you to show off your products/services, allowing users to see first hand what they can expect from your business.

Whether that be a picture of a new jumper you’re selling, or a dish on your menu, there’s no better way to communicate the quality and appeal of a something than with a picture!

Creating on-brand graphics can also be a great way to catch people’s attention, and is a great option if you’re a bit short on photographs.

Strong Branding

Having strong branding is also another way to make sure you’re grabbing the attention of potential customers and clients.

A bold profile picture could be the thing that pulls a user into your profile, and smart branding will only reflect positively and professionally on your brand.

Good branding also sticks in people’s heads, just look at brands like Coca Cola and Apple!

Strategy

Having a strategy in place to shape your content is another great way to really stand out on social media. Users don’t want to be seeing any old thing popping up randomly on their feeds.

Do you have a new product or service that you want to push? A new menu, or perhaps you’re running a competition?

Strategising how and when you’re going to post this information out on social media is really important, to help build intrigue and to catch your audience at the right time.

For example, if you’re launching a new product and have a launch date, why not spend the week prior to the launch teasing it on social media?

Keep Content Fresh & Engaging

This one should go without saying, but don’t keep posting the same old! People will quickly get bored of your content, and might even unfollow you.

Keep your content as fresh and engaging as possible!

Feel like you’ve got social media block? Why not check out some of your favourite brands on social media, to see what type of content they are posting?

Finding inspiration can be a great way to come up with some brilliant ideas that really grab your audience, and encourage them to engage with your brand and take action.

Choose The Right Platforms

Our final point is all about choosing the right platforms for your brand. Do some research to find out what platforms your target audience use the most!

It’s a waste of everyone’s time if you’re posting out your content on every single social media platform if you don’t need to be. Not only does it mean more work for you, but your efforts will potentially fall on deaf ears.

Remember the saying, square peg in a round hole!

If you choose the platforms that are the most likely to host your target audience, you can ensure your content will be reaching the right people and standing out.

Hopefully our tips will come in handy when you’re planning out your future social media content.

If you don’t really have the time or the resources to maximise your social media pages to their full potential, why not get in touch with our team of social media experts?

Leaning on our team of talented graphic designers and photographers/videographers, we can help to take your social media content to the next level.

Email our Digital Content Executive Alisha on alisha@walnutcreative.co.uk.

19th October 2020

The Effectiveness of PR For A Business

If you’re not currently thinking about PR for your business, you should be!

Public relations is a great way to boost your brand's credibility and reputation, and get your name out in the press for everyone to see.

The world of PR can be a daunting one to approach. How do you get started? What parts of your business do you talk about? How do you change or improve the public perception of your brand? What publications/journalists do you target? How do you write a press release?

There’s a lot to consider (which is where our team of PR experts can help), but first we thought we’d take a look at the ways that PR can prove effective for your business.

Increase Brand Awareness

A huge benefit of PR is that by securing coverage in a variety of publications, you can guarantee it will expose your business to new audiences who previously may not have heard of you, raising your profile and awareness of who you are and what you do.

Highlight Business Success

Doing PR gives you the opportunity to shout from the rooftops about the good things that are going on with your business, whether that be a new hire, an investment, a huge deal, an office move, a new product launch, charity work, or maybe even something else!

Position Business As Industry Experts

You don’t just have to write your own press releases to get strong PR coverage. Is there a relevant national story that your business could comment on for a journalist to use as an expert opinion? Could you write an opinion piece for a publication in your sector?

This a great way to position your business and your staff as industry experts who know their stuff, helping to raise your credibility.

Just make sure you do your research so you know which journalists to reach out to.

Builds Trust With Potential Customers/Clients

Shouting about good news and securing coverage in key publications is going to help relevant people see that news, and hopefully remember it!

This is a great way to build trust and make a great first impression with potential new customers/clients.

Cost Effective

Got an interesting, newsworthy story? Organic coverage won’t cost you a penny! This might not always be the case - if your story doesn’t have much news value, publications may offer to run it as an advertorial, which will cost you.

However, it’s great news if you have a strong story.

So if you’ve got a good story about your business, with a strong news angle, you should be good to go!

If you’re not sure on the next steps, however, our team of PR experts are here to help you. You can email Victoria or Emily, our Content Marketing Coordinators, on victoria@walnutcreative.co.uk or emilyquinn@walnutcreative.co.uk, to find out more.

12th October 2020

A four-way tie for September’s Employee of the Month!

There was a very different result for September’s Employee of the Month, with four (yes, four) winners!

This result wasn’t really surprising however, as each and every one of these Walnutters went above and beyond to smash targets, deliver exceptional work for a range of projects and continue to be just the kind of amazing people we need on the team.

Our content gal, Vick, design dream team Shauna and Ruby and our chief web developer Tom shared the crown this month, and the rest of us agree that this was very well deserved.

Vick’s organisation and communication skills continue to amaze us day in day out, Shauna and Ruby’s immense design work for all their clients always shines through, and Tom’s leadership, professionalism and work ethic always help him to get the job done - just some of the comments that were given by the rest of the Walnutters!

The whole of the Walnut team couldn’t do their jobs without the support of these incredible people and we’ll always be so lucky to call them a part of our family. Thanks again to the four September winners for working so hard this month and every month!

Keep your eyes peeled for who will be crowned October’s Employee of the Month!

8th October 2020

World Mental Health Day: How We Maintain A Positive Outlook In The Office

This weekend marks ‘World Mental Health Day’, a day dedicated to raising awareness of mental health and due to the toll of the pandemic, this year’s campaign is arguably the most significant in the movement’s history.

Too often the stigma surrounding mental health leaves people afraid to talk openly, and this is especially common in a workplace environment.

At Walnut, our focus is on workplace wellbeing and how it affects staff and the office setting. We want to ensure that mental health is not only considered on its campaign date, but on all the other 364 days of the year.

That’s why we have put together some of our key recommendations for maintaining positive mental wellbeing in the office:

Promote a work/life balance

The pandemic has shown how easy it is to move the office into people’s homes and while remote working was initially seen as a temporary fix, many companies, like Walnut, have decided to implement home working and flexible working hours into the permanent routine.

For most of us, the balance of office and home working is key to supporting positive mental wellbeing. It also allows staff to work around periods of time during which they are dealing with personal issues, counselling or doctor’s appointments.

Open to discussion

When it comes to mental health, a problem shared is most definitely a problem halved. Discussing   a personal or workplace problem is how solutions are made.

As a company, we feel it’s essential to promote a healthy, supportive organisational culture. Which is why we encourage discussion - as this not only supports positive mental health, it also encourages personal growth and creates a comfortable environment for staff.

Access to help

We know not everyone feels comfortable enough to discuss their mental health openly which is why we wanted to ensure our staff have the appropriate support systems in place to help with personal and workplace anxiety.

Recently, Walnut signed up with Perkbox, a platform bringing employee benefits, wellbeing, feedback and recognition together. The site offers a 24/7 employee assistance programme, a free online GP and a library of help resources to help staff struggling with their mental health. We think it’s key that resources are in place for those who need them.

Workplace perks

Employee perks and benefits are not a quick fix solution to resolving workplace anxiety, but they can be fundamental in supporting an overall happier company culture.

Company benefits, access to resources/training or even a free lunch (aka Greggs!) are all ways to help employees feel valued. Often small gestures are the kind of thing employees notice and appreciate and plus, who doesn’t love a freebie?

30th September 2020

Building A Content Marketing Strategy

Many companies will already have a killer content marketing strategy that really works for them and brings in the sales and customer attention they need to thrive. Others may not have a clue where to begin, even if they know a content strategy is something they should have to succeed.

Here at Walnut Creative, we do everything in our power to keep our clients relevant and always at the top of their game. A content marketing strategy isn’t simply the creation of content. You have to do your research, create tailored content suitable for your audience and promote this content in a way that will bring the right people to you.

Before we begin, there are a few questions you need to ask yourself:

  1. Who is your audience?
  2. How can you help potential customers?
  3. How do you stand out from the crowd and what can you bring that other businesses can’t?
  4. Which platforms are your audience using?
  5. How do you plan on managing your strategy?

The answers to these questions will be the foundation in helping you build that content marketing strategy, or when choosing Walnut Creative to manage this side of things for you! More on that later…

Where do you start?

Before you start to see measurable results, you need to know your business goals and what you want to get out of your content marketing plan. Want more sales? More eyes on your content? More people signing up to your monthly newsletter? Whatever it is, you need to know this before you start to further tailor that content.

Review your previous content

Perhaps you’ve noticed when your audience really loves a piece of content. You’ve probably also noticed when your content doesn’t get the attention you’d like. This should give you a good indication of what your customers are interested in and the kind of content you should be putting out there. Always make sure you use more of the good stuff to keep your customers happy, whether they’ve done business with you before or not.

Types of content

There are so many different types of content:

  • Blog posts
  • Social media
  • Email
  • Video
  • Infographics
  • Podcasts
  • Case Studies

From blogging and infographics to video and email, content is everywhere. You may find that your audience reacts better through video and blogging than email, for example, so you need to think about really tailoring your content to your audience. It’s pointless putting too much effort into areas where your audience isn't active unless you have the time and resources to grow in a particular area. Focus on what you know works before you expand.

Publishing and managing content

Creating an editorial and social media calendar can help immensely when planning and managing your content. Knowing company news and updates in advance, what you want to put out on your blog or promote to your social media following can make life so much easier, and will allow you to prepare weeks, even months ahead.

Of course, it’s easy saying you can publish and manage your own content, but it becomes increasingly difficult to create consistent content when you have every other aspect of your business to take control of. That’s where we come in. Here at Walnut Creative, we have an experienced content team filled with copywriters and social media gurus who can plan, create, manage and publish quality content that turns the right heads! Get in touch to find out more.

Choose our expert content marketing team

Our own content marketing team is driven, talented and passionate about what they do. If you’d like more help with your content marketing strategy, or any other area of marketing for your business, chat with the Walnut team today.

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© 2019 Walnut Creative Ltd | All rights reserved

© 2018 Walnut Creative Ltd | All rights reserved

© 2018 Walnut Creative Ltd | All rights reserved